Employer branding

At a time of great staff shortages, finding talent is becoming increasingly difficult. One of the most important tools used nowadays is the sustainable development of a company's employer brand. It actively helps to attract more suitable candidates, increase the number of applications, long-term retention of current and new employees. At the same time, it can also help to reduce the cost of hiring a new employee, ensuring that candidates are introduced to your company's most important benefits when conducting a recruitment campaign.

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The service we offer includes a comprehensive approach based many years of experience in recruitment.

• Developing a long-term strategy to drive the development of the employer brand;
• Defining your value proposition as an employer;
• Creating talent acquisition campaigns;
• Implementing graphic and communication design for social media;
• Preparing for social media copywriting – blogs, ads and organic posts;
• Identifying target audiences and placing paid ads;
• Monitoring ads on a daily basis and allocating marketing budget for better results;
• Campaign results reporting.

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Let’s move into action

The main areas in which an employer branding campaign can be developed include:

• Online communication – social and media advertising campaigns targeting the ideal candidates for your business.
• Offline activities – branding on scooters and buses, subway posters, billboards, and physical events.