Our partner is a well-developed global company in the field of online gaming. Their aim is to build a strong organization in Sofia with 500+ employees and a 24/7 operations. For their newly established team and structure in Sofia, Bulgaria, we are looking for an experienced and ambitious self-starter to join on the role of Senior Product Marketing Manager.

The primary responsibility of the Senior Product Marketing Manager is to draft the product’s go-to-market strategy and lead the strategic planning and tactical execution related to game launches. The Sr Manager – Product Marketing will report to the Director – Marketing and ensure sales and marketing are aligned on what problem the product solves and how to articulate its benefits to the target audience.

MAIN RESPONSIBILITIES:

• Collaborate closely with product development teams to grasp product features, benefits, and underlying technology;
• Define the product's value propositions and craft clear, compelling messaging tailored to resonate with our target audience (business partners);
• Articulate the benefits of product features using client-centric language;
• Identify and understand the diverse customer segments the product serves, customizing marketing efforts accordingly;
• Utilize existing brand assets to create engaging marketing materials that effectively communicate selling points;
• Develop and implement go-to-market strategies encompassing product launches, promotional initiatives, and sales support materials;
• Devise holistic marketing strategies and campaigns aimed at enhancing product adoption and engagement;
• Cultivate an in-depth understanding of the market landscape and competitive landscape;
• Produce compelling content such as blogs, guides, and case studies that captivate and educate potential buyers, collaborating closely with the creative team.

REQUIRED QUALIFICATIONS AND SKILLS:

• University degree in Marketing or a relevant field;
• 7+ years of experience in product marketing within the regulated gaming industry, with a preference for online gaming expertise;
• Proficiency in tools such as Wordpress CMS (or similar), Office Suite, Google Analytics, Salesforce, and Hootsuite;
• Deep understanding of market trends and product lifecycles;
• Strong ability to develop strategic product marketing campaigns;
• Excellent project management skills;
• Solid organizational and communication abilities;
• Demonstrated experience in analyzing relevant information and making informed decisions;
• Proven track record of effectively prioritizing tasks and responsibilities across multiple projects;
• Strong interpersonal skills with the ability to communicate effectively with diverse stakeholders;
• Proficiency in both English and Bulgarian languages.

THE COMPANY OFFERS:

• Chance to become part of dynamic, and a growing company;
• Opportunity for realization and growth together with the company;
• Short decision-making processes and independent work;
• Progressive and competitive compensation and market leading benefits packages;
• A work environment in which all people are treated in line with company’s values and given the opportunity to deliver their best every day.

‍

If you recognize yourself in this position, please send us your CV in English. Only shortlisted candidates will be approached.

‍

‍